Automotive Technology Show

Dr Sieber Halle - Stadt Halle, Sinsheim 

29-30 September 2026 

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The Automotive Technology Show is positioned as the leading peer 2 peer event for ADAS, Autonomous Driving, SDV, Connectivity, Software Defined Vehicle, Infotainment and Cybersecurity. Bridging Industry knowledge from b-plus and event management expertise from Automotive Live.

 

Over the past 30 years, b-plus has established itself as a reliable engineering partner in the Automotive, Off-Highway and Defense markets. The company supports its customers with comprehensive engineering expertise and, in particular, throughout the entire product development process – from the concept phase to development and testing, all the way through to support. Driven by a passion for technology, b-plus works hand in hand with its customers to shape the future of innovative and safe mobility, communication and digitalization.

For over 15 years, Automotive Live have produced B2B events & publishing globally especially in the area of Testing, Simulation and Automotive R&D.

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We welcome a broad range of engineering professionals at all levels.  ADAS/AD engineers, researchers, SDV architects along with AI specialists, data engineers, software developers, vehicle architects, management and c-level, policymakers, academics, and automotive technology enthusiasts. ​

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The Perfect Expo & Congress for Automotive Development Professionals

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The event provides automotive professionals with the tools and the knowledge to assist in the newly required development processes of the entire vehicle's architecture. The Show Focus topics include, AD, ADAS, Self Driving, SDV, In Cabin Experience, Drive by Wire, In Cabin Montoring, Infotainment and Zonal Architecture

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Two focused days on scenario-based testing, Euro NCAP 2026 readiness, ASAM OpenX/OpenLABEL interoperability, HiL raw-data replay and SDV compute pipelines.

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The exhibition is split in an outdoor area, and indoor exhibition hall featuring  special zoned areas including: 

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Data Lifecycle Zone:

Recorders, data-storage, data-lake, processing/analytics tools.

 

HiL & Simulation Zone:

Sensor injection,
HiL benches, test rigs.

 

SDV & Networks Zone:

Automotive Ethernet/TSN, PTP/XTSS, zonal compute demonstrators.​​

 

Outdoor Vehicle Exhibit:

On-board vehicle testing set ups, Autonomous vehicles

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Call For Abstracts

Submit Your Abstract for Peer Review

Present at the Show

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Help make Automotive Live a success. Submit your technical presentation for peer review, and share your knowledge with the advanced automotive engineering community.

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Automotive Professionals are welcome to send an abstract on all aspects in and around the following suggested topics: 

 

Autonomous Driving,

ADAS and Assisted Driving

CAM - Connected Automated Mobility

Software Defined Vehicle

Zonal Architecture

Infotainment

In-Cabin Experience & In-Cabin Monitoring

Automotive Ethernet

In-vehicle Networks

Drive by Wire

Fleet Car Management

Data Quality and Control

Annotation

SerDes Architecture / Applications

Testing

Simulation

Logging & Replay

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The Deadline for Submission of abstract for our 2026 event is:

June 30, 2026

High-Quality Datasets & Virtual Validation:

 

Reliable datasets and standardized
simulation frameworks remain the backbone of ADAS/AD development. The focus shifts from data quantity to quality, traceability, and interoperability between data management and validation platforms.

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AI-Generated Corner Cases:

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Automated edge-case generation using AI
accelerates robustness testing and shortens validation loops. Integration into HiL and simulation workflows becomes key for scenario diversity and reproducibility.

 

Collaborative & Cooperative Perception:

 

Vehicle-to-vehicle and vehicle-to-
infrastructure perception enhances safety
and redundancy. The next wave of validation will emphasize synchronization, trust, and data integrity across fleets.

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Trustworthy and Explainable AI:

 

OEMs and suppliers must ensure
transparency and accountability in machine-learning pipelines. Explainability, traceable data origins, and automated auditability become regulatory expectations.

Tele-Operation & Remote Assistance:

 

As Level-4 systems mature, tele-operation
serves as a critical fallback for complex
environments. Seamless connectivity, latency management, and human-in-the-loop control are emerging test priorities.

 

Zonal & Central Compute Architectures:

 

Migration toward zonal architectures drives new requirements for data routing, timing, and validation. Deterministic communication and modular compute verification will dominate system testing strategies.

 

Euro NCAP 2026 Readiness:

 

The upcoming Euro NCAP protocols demand harmonized data pipelines, virtual testing, and KPI traceability. Collaboration between data management, HiL, and AI teams will define competitive readiness.

 

Regulation & Data Sovereignty:

 

Evolving standards (UNECE R155/R156,
national data strategies, OpenX frameworks) require integrated compliance. Companies that manage secure, standardized data flows gain clear market advantage.​

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In-Vehicle Networks:

 

Popular automotive networking technologies include Automotive Ethernet, which is quickly replacing other popular automotive networking technologies such as CAN, CAN- FD, LIN, and DDR.

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Embedded Systems:

 

ECU development, and platform archetypes for SDVs.

 

Software & DevOps:

 

CI/CD, DevSecOps, cloud-native approaches, OTA/SOTA, and SaaS models for continuous software evolution.

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Validation, Standards & Compliance

 

Software testing, toolchains, electromagnetic compatibility, and adherence to ASAM and automotive software standards.

ASAM OpenODD, OpenSCENARIO, UNECER155/R156, Euro NCAP Virtual Testing

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Connectivity & Experience:

 

Connected vehicle services, 5G and beyond, in-vehicle UX, personalization, and data exchange frameworks.

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